2027年英语专业毕业论文答辩自述

商务英语专业

刚开始通知每个人3分钟，到后面实际答辩，老师只给了1分钟答辩，所以尽量简单点，一定要结构清晰。

结构如下:

第一段:介绍自己的基本情况，和论文名称

第二段:介绍自己选题原因

第三段:简要介绍论文结构(这一部分视时间而定，可做删减)

第四段:简述结论

最后:致谢，提出自己论文的不足。

如果时间不够，只讲1.2.4部分就可以了。

下面附上我的陈述:

Good morning, professors. I’m xxx,from xxx. The title of my thesis is xxx.

The reasons Why i choose xxx as the topic are as follows:

Firstly, in the world beverage market, we can hardly see Chinese beverage companies. Meanwhile, in the list of world Top ten beverage company, we can't see any Chinese company. The development of Chinese beverage enterprises is very insufficient
Secondly, China's beverage market is huge, but most of the market shares are occupied by foreign beverage companies. Therefore, the market potential is huge.
Thirdly, as the leader of beverage industry, Coca Cola can offer our domestic beverage companies a lot of experience.

During the study process, i have taken advantage of SWOT analysis, 4Ps theory, counsulted the Statistics of Coca-cola company's financial report on the Internet, and read relevant literature and books. Now, please allow me to introduce my thesis briefly.

Chapter One is a general introduction of this paper including research background, purpose and significance of study, and Brief introduction to Coca-cola company.
Chapter Two analyzes the market segmentation and positioning of Coca-Cola by using SWOT analysis.
Chapter three uses 4Ps method to study the Marketing strategy adopted by Coca-Cola company.
Chapter four is written to introduce some enlightments after studying this paper.

By analysis, the study finds that the accurate positioning strategy and the correct marketing strategy are indispensable for a company's success. Because they can help the company win customer, get competitive advantage, optimize resources allocation, and finally succeed. Meanwhile, the study also finds that the innovation is the resources for the development of a company.

In the process of writing this paper, I have realized that my knowledge reserve is very insufficient. Although I tried a lot to collect materials and hope to put the knowledge I have learned into practice, there are still many shortcomings in the paper, which need to be improved.

Any suggestions or criticism will be appreciated.

That's all, thank you.

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