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湖湘地域文化元素在湖南土特产品包装上的应用研究
湖湘文化。据此，文章试图研究湘西地域文化元素能在湖南土特产品包装上的应用，希望通过对湘西地域中的文化元素的提取与整合来助力湖南土特产品的销售，同时也能对湘西区域一些传统手工艺的保护与发展有所裨益，使湖南土特产品的包装设计更具有民族风味，得到消费者的认可与喜爱。文章在介绍湖南土特产及国外土特产包装设计的现状及发展趋势的基础上，分析了地域文化元素在湖南土特产品包装设计中的应用策略，而后总结了湖湘地域文化元素的提取与归纳的方式，最后通过湖湘地域文化元素在湖南土特产品包装设计中的优秀应用案例来提出湖湘地域文化元素在湖南土特产品包装应用中应注意的问题。
摘要：湖湘地域文化；湖南土特产；包装设计
Application Research of Huxiang Regional Cultural Elements in Hunan Native Product Packaging
Abstract
Huxiang regional culture is an important part of China's regional culture. It is the labor creation of the people in Hunan for thousands of years and has important inheritance significance. As a special product in Hunan, local products are also included in the packaging design to incorporate the Hunan regional culture, thereby increasing the artistic value of native products and helping to promote Hunan culture. Based on this, the article attempts to study the application of the cultural elements of Xiangxi in Hunan's native product packaging. It hopes to help the sales of Hunan's native products through the extraction and integration of cultural elements in the Xiangxi region, and also to some of the Xiangxi region. The protection and development of traditional handicrafts have benefited, making the packaging design of Hunan native products more ethnic, and recognized and loved by consumers. Based on the introduction of the status quo and development trend of Hunan native products and foreign native packaging design, this paper analyzes the application strategy of regional cultural elements in Hunan native product packaging design, and then summarizes the extraction and induction of Hunan cultural elements. In the end, through the excellent application cases of Huxiang regional cultural elements in Hunan native product packaging design, the problems that Hunan Hunan cultural elements should pay attention to in the application of Hunan native product packaging are put forward.
Keyword: Huxiang regional culture; Hunan native products; packaging design
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